9. Celebrating Local Football Events
EA could host local football tournaments or live events that mirror the Grassroots Greats theme. These events could be streamed live on Twitch or YouTube, where fans can watch local teams compete or interact with real-life football stars. Fans could earn in-game rewards by engaging with the event online.
Example: “Join us for the Grassroots Cup, a live charity tournament featuring local football teams from around the world. Watch the action and earn exclusive in-game rewards!”
10. Content Creation Competitions
EA could invite fans to create their own content based on the theme of grassroots football. This could include videos, memes, graphics, or artwork celebrating the idea of young talent making it big in football.
Example: “Create your own tribute to grassroots football! Submit your content for a chance to win exclusive Grassroots Greats cards and be featured in the next FC 25 update!”
By using these social media campaigns, EA Sports can engage the community, amplify the excitement, and create meaningful interactions that connect real-world football with the Ultimate Team experience. These initiatives would not only boost the visibility of the Grassroots Greats event but also build a deeper connection between fans and the game itself.

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